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The New AI Marketing Workforce.
An exclusive chapter excerpt from Marketing Rebuilt by Mark Tack.
Your marketing team is no longer just people. This chapter explains how people, partners, and AI agents work together, why human ownership matters, and how leaders can rethink the organization behind their marketing engine.
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What you'll learn
A new way to think about the team
- 01Why the traditional headcount model now has a third lever: AI agents.
- 02How people and agents divide work without giving up human judgment.
- 03The three kinds of ownership every workforce needs.
- 04How to manage agent portfolios and approval thresholds.
- 05How to build the human skills and roles needed for the transition.
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From Marketing Rebuilt
One chapter from a bigger playbook
Marketing Rebuilt: How People and Agents Crush Pipeline Targets with the AI Marketing Engine connects the workforce to the broader marketing operating model and 100 agent-powered use cases.