The idea behind the workforce
The workforce was the start. The rebuild was bigger.
For a time, Mark Tack planned to call his book The AI Marketing Workforce. The name captured one of the biggest changes in marketing: the work is no longer done by people alone.
As the manuscript developed, the argument became larger. Marketing itself needed rebuilding. The workforce remained essential, and became Chapter 14 of Marketing Rebuilt.
Built from the CMO seat
About Mark Tack
Mark Tack is a six-time B2B CMO and author of Marketing Rebuilt. He has spent more than twenty years building marketing organizations across enterprise software, AI, and data companies.
His AI Marketing Engine connects ten capabilities around pipeline and revenue. The AI Marketing Workforce focuses on the people and agents responsible for running that system.
Three connected ideas
The book. The engine. The workforce.
Marketing Rebuilt
The book and the broader case for change.
The AI Marketing Engine
The operating model that connects ten capabilities.
The AI Marketing Workforce
The combination of people, partners, and AI agents that does the work and owns the outcomes.
Go deeper
Read the chapter that started here
Download the complete Chapter 14 excerpt, or explore the full book for the broader framework and 100 agent-powered use cases.